An information agency servicing the Information Age
login contact
 BIT :: FAQ kits images audio video reports press
BIT CAB [CAB]_____product bureau
a bureau news insertion service

bit cab: BIT inserts geospecific data directly into New York City taxi display units.

This wireless GPS based infrastructure on taxi cab roofs is currently used for neighborhood corporate advertising, sports, weather and financial data. In Bureau evaluation, this system has under-exploited spatial and temporal potential. The Bureau has secured access to the signage and will be inserting critical location-based data such as detail of toxic residues at current GPS position of the vehicle; and realtime news alerts for street-based public actions.

back to bit product database
public data from bureau visual research
manhattan 2002  

Bureau publishes kit information in A4 and US Letter formats. Kits contain instructional data for self-assembly of BIT products. All build documentation is open and Bureau will integrate & acknowledge improvements. To register improvements complaints or how you have used a bit product, go to

bit Development Index

to view all kits go to
bureau kit page

  bit cab kit
 last update oct03 2002
download by page P1 | P2

New York New York Sept 2002

The BIT Cab Information overlays AdRunner advertising, moving thru the taxi LCD display with a velocity related to cab speed. Any Bureau GPS-based data will update dynamically as the taxi moves through the geographic location to which it is referenced. While this will not obscure the original message [nor impinge on advertising revenue], the layering will provide reason-to-look.

APPLICATION: In first assessment, the Bureau explored use of this system for strategic news alerts at the WEF street actions in Feb 02. This application illustrated a fundamental condition of the information age: that globalization and global media, by definition, obscures and underprivileges local information - in particular, local material conditions. For example, while the WEF provided a huge media event, the 3000 forum attendants demonstrated no knowledge of the 25 000 protestors attending outside the forum venue. A survey by BIT agent inside the forum, found that most [88%] delegates were unable to name any specific issues raised by any of the exterior attendants.

The Internet privileges access to information anywhere - unlocated, nonspecific information. It follows the motivation of traditional broadcast media & telecommunications technologies, which are focused on global access and structured to capture markets of scale. Geospatial information is radically different. The AdRunner/BIT system exploits a geospatial display, combined with databases of geo-referenced data, to provide particularized and local information. The audience is dissipated temporally and spacially, but joined through the shared parameter of interest, and the differences between sites.

DEPLOYMENT: The BIT insertions can be viewed as electronic graffiti, in so much as they reauthor the advertising message and appropriate the commercial space for noncommercial purposes. However the painted indelibility of graffiti has become ephemeral as the activity is criminalized and graffiti fighting forces have been developed. Bureau insertions are not criminalized, yet. The ephemeral pixels of BIT Cab are deposited into the public imagination, filed at that site in that moment, indelibly.

This BIT intervention system is currently in test deployment to reformat and tune the display dynamics: see miniature pixel brick. The first full deployment of the BIT CAB SERVICE is scheduled for 2003. This will coincide with the first new york bitGLOCAL report published by the Bureau. The Bureau dynamic infologo developed for AdRunner LCD format will be displayed and elaborated in the report. The Bureau's reports will be issued monthly and will focuus on a featured parameter and its relationship to particular street corners, city blocks and local material conditions - eg. asbestos levels, real estate value.